Fareoh

Music has been central to Fareoh's life for as long as he can remember. He learned to play guitar at the age of nine, and loved punk rock, but never committed to any exclusive genre allegiances. "I was always just listening to new stuff," he says. His attraction to rock's harder edges led him to discover the Bloody Beetroots and its creator Bob Cornelius Rifo, the artist he calls his "first real electronic influence. I fell in love with his music.” The young artist started teaching himself the ins and outs of digital production, and nurturing a sound of his own – a combination of progressive and electro, with the songcraft of rock and pop.

That done, he needed a moniker; luckily, that came easily. "I've been in love with Egyptian culture since the second grade, when everyone learns about it," he says. "I used to beg my mom to go to the museum, to see all the different artifacts and hieroglyphs." An early Internet screen name included the word "Pharaoh," so Fareoh simply decided to spell it out phonetically. For the intensely visual thinker, Egyptian iconography and imagery has an obvious appeal. Plus, he jokes, "other than Daft Punk using the pyramid in their live shows, the entire culture is untouched by DJs."

Fareoh's incredible attention to detail, whether for his logo or his mash-ups, has a simple origin: A desire to, as he puts it, "give back. All these kids who are sending their demos to me and coming to the shows, they're just like I was. I want to follow in Kaskade's footsteps and represent America; represent these young DJs."

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